Content Category: Live Event Coverage
Opportunity: Establish the newly opened bookstore, Bristol Books + Bindery, as a premiere local destination for bibliophiles in Bucks County, PA.
Strategy: Create and curate visually captivating and engaging content, foster community among book enthusiasts, and leverage user-generated content to position the store as a trusted source for book recommendations and reading-related discussions.
Tactics:
Create and adhere to a regular posting schedule to maintain a consistent online presence.
Share high-quality images and visually appealing content of book displays, author events, book covers, and other bookstore-related visuals to captivate the audience.
Use trending and bookstore-specific hashtags to increase the discoverability of posts, reaching a wider audience and attracting followers interested in books and reading.
Share and celebrate user-generated content on the store's profile to build community and trust.
Regularly feature book recommendations, reviews, and author spotlights to establish the store as a trusted source of book expertise. Engage with followers by asking for their opinions and book suggestions.
Outcome:
Increase Reach and Discovery by Non-Followers by 265% (11,200K) in less than three months.
Increase Content Interaction by 128% (4,187) with an engagement rate of 35% per post in less than three months.
